Creative Direction, Product Design, Strategy, UX.
We took Abstract's portal and brand and built it into something the ecosystem could rally around. Grounded in
user research, guided by a clear long-term vision. From the core product to every app that touches the
platform, we set the standard and help others meet it.
We contributed to most of the core
infrastructure, tooling, and portal features that power discovery, swaps, portfolio views, and live streaming.
On top of that, we led UX, product, and branding for 15+ ecosystem apps, from gaming and DeFi to agentic
flows. Not handing off briefs. Taking full ownership and delivering.
Our Role
Product design and UX for the Abstract portal.
Branding and design for 15+ ecosystem apps.
Infrastructure flows including swaps, bridging, and onboarding.
Design systems that scale across the ecosystem.
Agentic product flows built for humans and AI agents.
Contributions
