Hex Eclipse. A drone that flies itself.
A launch that had to look like it.

Creative Direction · Web · AI Production · 3D
2026

Eclipse launches, inspects, lands and recharges on its own. Day and night. Rail, energy, rooftops, solar.
The hardware was ready. The story wasn't. Industrial drones look like industrial drones. Eclipse needed to look like the category leader on day one.

The brief

Engineered, not decorated. We built the brand language from the machine outward. Flight instruments, CAD drawings, telemetry readouts. Every line on the page earns its place. On Site: real environments, daylight, proof in the field.

The site is a single continuous flight. The drone leaves the dock and moves through every environment it was built for.

The direction

No location shoots. We directed AI-generated video plates with locked cameras, then composited the real 3D drone on top. Weather, steam, traffic and cloud shadows move. The frame never does.

The production